In February of this year Bob Russell – one of Canada’s top designers—joined the Board of Trustees of Helen Day Art Center in Stowe. Today, www.helenday.com has a new look thanks to his vision and design. Working together with Ryan Meravi and Nick LaRow of Power Shift Russell has implemented the new design in just three weeks time.

The new site launches today (Thursday, October 30th) and features a clean, contemporary look, and straight-forward navigation. Russell’s mantra throughout the process centered on simple messages about the core activities at the art center. “We want to encourage people to visit, volunteer, become members and support the organization” says Russell. “As a non-profit we are always seeking to do more with less, the website should help us use less postage, less paper and inspire more people.” Russell, a US citizen, worked in Toronto for years, building a reputation as one of Canada’s best authorities on branding for businesses. He is the driving force behind Russell Branding.

The site allows visitors to sign-up for email newsletters, join as members, donate, register for classes, buy tickets to events and Helen Day’s and First Class Cultural Tours – all with the click of a mouse.

“The team at Power Shift has been very efficient and responsive.” Says Nathan Suter, Director of the art center. “They have built a state of the art site that will allow our staff to keep the site up-to-date and connect us directly with our audience. We will communicate more quickly and also recognize supporters and business partners more fully. This is the value for us.”